No amount of user discovery and UX polish will help, unless you make thoughtful choices before launch.

Photo by Adam Nieścioruk on Unsplash

A product launch goes bad

We’d been planning for the last few months and the launch went well — this was our v1.0 and included a bunch of new users who were trying the app for the first time. We knew it wasn’t perfect — but it was good enough at this point and we were confident.

As we rolled into day 2 post-launch, we started to get increasing numbers of support requests. …

Philip Barton

Passionate about product. Worked across B2C and B2B enterprise product spaces.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store